How to Use AI to Create Images for Your Business
Artificial IntelligenceDesignMarketing

How to Use AI to Create Images for Your Business

⏱ 6 hours

Create professional, on-brand images with any AI tool. No designer needed.

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What you’ll learn

Write Image Jobs for the pictures your business really needs Build a one-page Brand Visual Brief any AI image tool can follow Use the Six-Part Image Prompt and the Prompt-to-Polish Method to make on-brand images Catch AI artifacts and off-brand results with the Brand Fit Check Run the Publish-Ready Check for rights, people, marks, disclosure, and accuracy Set up an AI Image Tracker and reusable Prompt Templates so you can repeat what works

Who this course is for

Small-business owners and solo operators who need images every week — for social posts, websites, flyers, emails, and product listings — and are tired of generic AI pictures.

Before you begin

None. No design skills or AI experience needed. Works with any AI image tool, including ChatGPT, Canva, Adobe Firefly, and Microsoft Designer.

Course curriculum

  1. Get Started

    Orientation: how this class works and how to use it.

    • Get Started
  2. Course Book

    The full self-guided Course Book for this class.

    • Course Book
  3. Module 1: Know What Your Images Need to Do

    Module 1 — Know What Your Images Need to Do.

    • Know What Your Images Need to Do
    • AI Tool — Brand Visual Brief Builder
    • Module 1 — Knowledge Check
    • Module 1 — Workbook Reflection
  4. Module 2: The Prompt-to-Polish Method

    Module 2 — The Prompt-to-Polish Method.

    • The Prompt-to-Polish Method
    • AI Tool — Image Prompt Coach
    • Module 2 — Knowledge Check
    • Module 2 — Workbook Reflection
  5. Module 3: Build Your Image System

    Module 3 — Build Your Image System.

    • Build Your Image System
    • AI Tool — Capstone Evaluator
    • Module 3 — Knowledge Check
    • Module 3 — Workbook Reflection
  6. Course Materials & Capstone

    Workbook and Capstone materials.

    • Workbook
  7. Course Wrap-Up

    Course conclusion: what you built, where you go next, and the glossary.

    • Course Conclusion