Marketing
Gamification in Business
⏱ 8 hoursHow to Add Some Excitement & Fun to Engage Your Prospects & Customers
Course curriculum
- Course Book
Your keep-forever reference guide — all four sessions in one document.
- Gamification in Business — Course Book
- Session 1: Gamification for Market Research
Add game elements to surveys so customers actually want to share what they know.
- Session 1: Gamification for Market Research — Content Page
- AI-1: Gamification Survey Designer
- Session 2: Gamification Principles for Lead Generation
Design quizzes, contests, and challenges that attract qualified prospects.
- Session 2: Gamification Principles for Lead Generation — Content Page
- AI-2: Lead Game Architect
- Session 3: Gamification for Customer Engagement and Loyalty
Build points programs, achievement tiers, and referral systems.
- Session 3: Gamification for Customer Engagement and Loyalty — Content Page
- AI-3: Loyalty Program Builder
- Session 4: Create Your Gamification Strategy
Build your complete 7-step Gamification Strategy Plan and earn your badge.
- Session 4: Create Your Gamification Strategy — Content Page
- AI-4: Gamification Strategy Evaluator
- Course Materials & Capstone
Your Workbook and capstone submission resources.
- Gamification in Business — Workbook
- Get Started Guide