Business Essentials
Business

Business Essentials

⏱ 6 hours

Business Essentials turns business from confusing to readable. Across three self-paced modules you'll learn to name a company's goals and stakeholders, run a strategy gap analysis, and read its financial statements and key ratios — then pull it all into a one-page Business Snapshot. Built for beginners in plain language, it teaches you to use AI as your analyst for the fast work while you keep the judgment that only a person can make. Finish the capstone at a READY verdict and earn the AI-Powered Business Essentials badge. A single running case study — Riverstone Coffee, a small roaster and café — threads through all three modules so every idea is shown in action before you apply it to your own business.

Enroll Now

Course curriculum

  1. Get Started

    Orientation: how the class works, the V.I.B.E. map, and how to use the AI Tools.

    • Get Started
  2. Course Book

    The full self-guided Course Book and Workbook for Business Essentials.

    • Business Essentials — Course Book
    • Business Essentials — Workbook
  3. Module 1: Business Fundamentals

    Goals, stakeholders, and how a business creates value — with the Riverstone Coffee case and a knowledge check.

    • Module 1 — Content Page
    • AI-1: Business Acumen Coach
    • Module 1 — Knowledge Check
    • Module 1 — Workbook Reflection
  4. Module 2: Business Strategy

    Gap analysis, SWOT, PESTEL, and SMART goals — with the Riverstone case and a knowledge check.

    • Module 2 — Content Page
    • AI-2: Strategy Sounding Board
    • Module 2 — Knowledge Check
    • Module 2 — Workbook Reflection
  5. Module 3: Business Finance

    Statements, margins, and liquidity — with the Riverstone case, a knowledge check, and the capstone.

    • Module 3 — Content Page
    • AI-3: Business Snapshot Evaluator
    • Module 3 — Knowledge Check
    • Module 3 — Workbook Reflection
  6. Course Materials & Capstone

    Assemble your one-page Business Snapshot and collect your completion materials.

    • Your Capstone — the Business Snapshot
    • Certificate of Completion
  7. Course Wrap-Up

    Where you go from here — journey recap, what you can do now, and your next steps.

    • Where You Go From Here