AI for Marketing Essentials
⏱ 14 hoursTurn the work that eats half your week into a few guided minutes — and spend the time you win back on strategy, story, and growth. AI for Marketing Essentials is the most complete course in the catalog: seven sessions, fourteen hours, covering the full marketing function.
Session 1 builds the prompting fundamentals everything else rests on. Session 2 turns research into buyer segmentation and keyword extraction. Session 3 covers ideation and copywriting: competitor analysis, idea scoring, brand voice, and calendar planning. Session 4 handles visual media — creative briefs, AI video scripting, commercial rights, and personalization by segment. Session 5 designs campaigns, A/B tests, and the analytics workflow behind them. Session 6 covers discoverability: SEO auditing, generative engine optimization, topical authority, and platform repurposing. Session 7 is the one most programs omit — optimizing and governing AI use, with a prompt library, repeatability framework, claim auditing, and a written governance policy.
Seven AI tools run through it, PX-1 through PX-7, from the Prompt Architect to the AI Governance Auditor. Every session adds a knowledge check, and a capstone kit template pulls the whole build together.
You finish with a working AI marketing system, not a folder of one-off experiments.
What you’ll learn
Build prompting fundamentals that hold up across every marketing task Turn research into buyer segmentation and keyword extraction Generate, score, and schedule content in your own brand voice Write creative briefs and AI video scripts, and handle commercial rights Design campaigns, A/B tests, and the analytics workflow behind them Audit for SEO and generative engine optimization to build topical authority Write an AI governance policy and a reusable prompt library
Who this course is for
Marketers, content leads, and small business owners doing their own marketing who want a working AI system instead of scattered experiments.
Course curriculum
- Get Started
Module covering: Get Started.
- Get Started
- Course Book
Module covering: Course Book.
- AI for Marketing Essentials — Course Book
- Workbook
- Session 1 — AI Fundamentals & Prompting
Module covering: Session 1 — AI Fundamentals & Prompting.
- AI Fundamentals & Prompting
- PX-1: Prompt Architect
- Session 2 — Market & Audience Insight
Grounding, the four-step research workflow, file preparation, buyer segments vs. ICP, and keyword extraction. Includes grounding in practice and what files to bring.
- Market & Audience Insight
- PX-2: Audience Insight Synthesizer
- Session 3 — Content Ideation & Copywriting
Idea Storm, competitor filter, Auto-Scorer in depth (all four criteria with scoring prompt), the Voice Gap, and content calendar planning.
- Content Ideation & Copywriting
- PX-3: Campaign Concept Generator
- Session 4 — Visual Media & Personalization
Seven-component Creative Brief (all components fully explained), briefing AI video tools with timed scripts, commercial rights by platform, and segment-specific personalization.
- Visual Media & Personalization
- PX-4: Creative Brief Builder
- Session 5 — Campaigns & Analytics
Plain-English Workflow Design with full branching example, A/B test planning with AI, and the three-move data workflow — stat scan, chart builder, so-what summary.
- Campaigns & Analytics
- PX-5: Workflow & Data Narrator
- Session 6 — Discoverability & Engagement
Semantic Auditor with full prompt template, GEO (Generative Engine Optimization), topical authority cluster model, hashtag cluster strategy, and platform-specific repurposing.
- Discoverability & Engagement
- PX-6: SEO & Social Packager
- Session 7 — Optimizing & Governing AI Use
Prompt library four fields in practice, three-level repeatability decision framework, full claim audit cycle (two steps), and AI Use Policy (seven sections with template).
- Optimizing & Governing AI Use
- PX-7: AI Governance Auditor
- Course Materials & Capstone
Module covering: Course Materials & Capstone.
- Capstone Kit Template