AI for Marketing Essentials
MarketingArtificial Intelligence

AI for Marketing Essentials

⏱ 14 hours

Turn the work that eats half your week into a few guided minutes — and spend the time you win back on strategy, story, and growth.

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Course curriculum

  1. Get Started

    Module covering: Get Started.

    • Get Started
  2. Course Book

    Module covering: Course Book.

    • AI for Marketing Essentials — Course Book
    • Workbook
  3. Session 1 — AI Fundamentals & Prompting

    Module covering: Session 1 — AI Fundamentals & Prompting.

    • AI Fundamentals & Prompting
    • PX-1: Prompt Architect
  4. Session 2 — Market & Audience Insight

    Grounding, the four-step research workflow, file preparation, buyer segments vs. ICP, and keyword extraction. Includes grounding in practice and what files to bring.

    • Market & Audience Insight
    • PX-2: Audience Insight Synthesizer
  5. Session 3 — Content Ideation & Copywriting

    Idea Storm, competitor filter, Auto-Scorer in depth (all four criteria with scoring prompt), the Voice Gap, and content calendar planning.

    • Content Ideation & Copywriting
    • PX-3: Campaign Concept Generator
  6. Session 4 — Visual Media & Personalization

    Seven-component Creative Brief (all components fully explained), briefing AI video tools with timed scripts, commercial rights by platform, and segment-specific personalization.

    • Visual Media & Personalization
    • PX-4: Creative Brief Builder
  7. Session 5 — Campaigns & Analytics

    Plain-English Workflow Design with full branching example, A/B test planning with AI, and the three-move data workflow — stat scan, chart builder, so-what summary.

    • Campaigns & Analytics
    • PX-5: Workflow & Data Narrator
  8. Session 6 — Discoverability & Engagement

    Semantic Auditor with full prompt template, GEO (Generative Engine Optimization), topical authority cluster model, hashtag cluster strategy, and platform-specific repurposing.

    • Discoverability & Engagement
    • PX-6: SEO & Social Packager
  9. Session 7 — Optimizing & Governing AI Use

    Prompt library four fields in practice, three-level repeatability decision framework, full claim audit cycle (two steps), and AI Use Policy (seven sections with template).

    • Optimizing & Governing AI Use
    • PX-7: AI Governance Auditor
  10. Course Materials & Capstone

    Module covering: Course Materials & Capstone.

    • Capstone Kit Template